Chinese Wok, formerly known as Wok Express, has quickly grown into India’s largest homegrown Indo-Chinese QSR brand. With over 230 outlets spread across high streets, malls, and dark kitchens, they’ve built a loyal base of customers who love their signature take on desi Chinese comfort food. The company has big ambitions. 100 new outlets every year, with 80% of those in Tier 2 and Tier 3 cities. But for a brand where freshness and flavour are non-negotiable, scaling at this speed requires QSR supply chain management that’s just as ambitious.
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Partner nowThe Challenge
In quick service restaurant logistics, expansion entails more than just establishing new kitchens. It is critical that all sites, whether in Mumbai, Bhopal, or Guwahati, provide the same high-quality, fresh, and consistent food quality in QSR. Chinese Wok sources fresh fruits, vegetables, and imported ingredients from a range of suppliers. Before it can be delivered to outlets, each product must be sorted, graded, quality-tested, packed, and labelled. Timelines are tight, and the margin for error is little.
The ColdStar Way
Chinese Wok needed more than a transporter. They needed a restaurant supply chain partner who could take ownership of their supply chain end-to-end, and that’s where ColdStar stepped in as their end-to-end supply chain partner.
This is what the partnership looked like in action-
This is what the partnership looked like in action-
- Every day, the process starts way before an order reaches the kitchen. We collect fresh fruits, vegetables, and imported ingredients from a variety of trusted sources, supporting Chinese food supply chain solutions at scale.
- At our facilities, each item is carefully sorted, graded, and checked to meet Chinese Wok’s exact standards.
- Once approved, ingredients are packed and labelled so outlets/cloud kitchens can get straight to cooking without losing time on prep.
- Our temperature-controlled supply chain and distribution centres, spread across more than 23 cities, hold products at just the right conditions until they’re ready to move.
- Loads are then consolidated for efficiency and sent out on optimised routes, reaching outlets in over 200 cities and more than 26,000 points of sale within our wider HoReCa network.
This is a single, connected flow supported by cold chain logistics for QSR that moves seamlessly from supplier to store, without a single break in the flow.
The Results
Chinese Wok has built hundreds of outlets on the back of ColdStar’s management expertise in food supply chain solutions. Every Chinese Wok location now serves food with the same flavour, freshness, and quality customers have come to expect. Whether it’s in the heart of a metro or a small, bustling town, fresh food distribution in India. Wastage has dropped thanks to smart load planning and strict temperature-controlled supply chain practices, and ColdStar’s robust system is primed to handle their ambitious goal of 500 outlets by FY27.
From Farm to Wok, every crate, box, and delivery is one more step toward helping Chinese Wok grow without ever compromising on the food that keeps customers coming back. It’s a model of QSR expansion supply chain support built on the ColdStar promise to ensure zero stock outs.
From Farm to Wok, every crate, box, and delivery is one more step toward helping Chinese Wok grow without ever compromising on the food that keeps customers coming back. It’s a model of QSR expansion supply chain support built on the ColdStar promise to ensure zero stock outs.
Partner With ColdStar
ColdStar, a provider of supply chain solutions in India, is not just a partner for QSRs. As an integrated supply chain partner, we also provide other services like retail supply chain solutions and healthcare supply chain solutions that keep businesses growing without disruption. Contact us today to learn how we can support your brand.
Consistent product quality during transport.
All regulatory checkpoints compliance.
Increased product predictability and agility.
Improved patient outcomes with a higher standard of care and fewer treatment disruptions.
