ColdChainQuickie #16 – Fresh Foods are #1 on Millennials Minds

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Published On September 11, 2014, by .

Millennials are a new generation of young adults with high purchasing power and an insatiable diet for new experiences and adventures. They are spending money differently than previous generations, preferring to throw cash at new experiences and to reward socially responsible companies that they can connect with and that they deem authentic.

This new thought-generation has helped disrupt the high ground that casual restaurants enjoyed, thus boosting the top line of restaurant chains across the world. A 2013 research from the Boston Consulting Group found, millennials anticipated spending the greatest amount of money in the coming year on fresh fruits, organic food, and natural products.


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Quartz reports more findings from this research.

ColdStar delivers customized solutions for Refrigerated storage&Transportation across INDIA & is the fastest growing INTEGRATED Cold Chain logistics SPECIALISTS

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